Adwords called an online free tool which used to our business marketing through keyword on internet world. Here, visitor or searcher was attracted via these ads and make click and get concern information.

Ad words Google search engine campaign will start with all queries. When a user search his need information in Google search box, Google watch at the own advertiser online tool and determine on the basis of his bidding.

There large no. of competitors is present in the market of same category business, and they would also afford the Google advertising opportunity at any cost. In this case, chiefly Google forward his step with bidding cost and quality of the website. It means two different business owners are going to attend Google campaign for promoting their product. And have the same keyword for competing, as these cases Google handle his way. Their way of Google resumed in formula-

              AD RANK = CPC BID * Quality Score

Generally, the formula expressing his mean like as Google defined AD Rank through the what cost are put and is there quality content and the exact information present or not? These all factors play in making a more quality score. If there any website SEO process is resumed, then seo company india helps to make a better quality score for the website via optimizing and building search engine friendly website.

Ad rank would be achieved by the best combined CPC (cost per click) bid and website quality score gets the best position in the search engine result page. If we talk about CPC cost than it may be maximum bid take for specify for your keywords. The Quality score is a metric to determine how relevant and useful advertising for visitor who make click on that. There higher your quality, achieve better results.

In mathematically, quality score can determine;

              Visitor behavior + AD relevancy = Quality Score

Some clef facts about Ad words –

-       Relevance goes with determine by placement

-       Or bid fond at the ad group not keywords place

-       Always compete CPC bids and CPM bids 

Alternative Bidding methods are following below area:

CPA BIDS: CPA know as cost per action, in this paid tool area – advertiser paid when visitors takes few action on the website. Always Google will determine your maximum CPC bids.

CPM BIDS: It known as “cost-per-impression”. If a CPM bids is joined in to the paid campaign with CPM and CPC bids. Then CPM bids used to determine 1000 of impression for both case.

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